Our blog shares some of our own perspectives shaped by our experiences.
August 15, 2019
Three Rules of Thumb for Breaking the Rules

These days we often hear the mandate to “disrupt.” Innovators often use the concept of disruption to justify their actions for thinking out of the box. It’s been a successful strategy for those working at Facebook, Uber and Amazon for sure. The rewards are tempting- making risky bets put you ahead of the pack, potentially […]

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August 1, 2019
Deciding Between Agency or In-House

Being in the public relations/corporate communications field for nearly two decades, I’ve had the in-house vs. agency conversation a million times. I’ve discussed it with in-house teams deciding whether to bring on an agency and with friends looking for a way to promote their own product or service. Recently, Ad Age posted a piece about […]

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July 25, 2019
Cybersecurity: Adding It All Up

We just got back from a quick family vacation – running an agency with my wife means we don’t really take a lot of time off, but we love to get away with our girls to the beach even if only for a few days. We go every year. And every year during the trip or […]

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June 25, 2019
Life begins at the end of your comfort zone

Eight years ago, as I was moving positions within a company I had worked at for 4 years, the head of the PR team gave me a card with the following quote from Neale Donald Walsch on the front “Life begins at the end of your comfort zone.” I packed this card up in the […]

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June 5, 2019
Signs of Change

This morning on my way to the office, I saw a sign edited to say “Mario Cuomo Bridge” and I thought “Does anyone really call it that?” – I mean I don’t even think Waze refers to it that way (I haven’t verified this and could be wrong). It’s been the Tappan Zee Bridge since construction […]

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May 17, 2019
Why Context Matters

In my junior year of high school, we read "Le Petit Prince" by Saint-Exupéry in French class. We had to write an exploratory essay -- I have no idea how I got by. Let's just say it wasn't my best subject, and I don't remember very many phrases in French besides things like "Can I […]

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